I am writing a whole long post on Pinktober and I hope to finish it in the next couple days, but in case I don’t, here’s a nutshell.
I am not opposed to breast cancer awareness month. I do get sick of the pink. Not every company that sells pink stuff is actually donating any of the proceeds to charity. I walk for the American Cancer Society because they personally reached out to me and had a positive impact on me during treatment. Yes a lot of these charities spend a lot of money on administration and marketing/outreach – they have to so that they can make money and actually help current sufferers. If all money went to research we still might not have a cure PLUS no one would be donating because they hadn’t heard of the charities PLUS current sufferers wouldn’t have anywhere to turn.
All that said OH MY GOD STELLA & DOT I AM DISGUSTED. I just started repping for Stella & Dot and did see they have a “Breast Cancer Awareness” line in rose gold (quite lovely, actually) with proceeds going to a charity called Bright Pink that is not yet ranked on Charity Navigator. A little shady but who knows, maybe it’s good. Then today I received a stylist email from them that contains the following phrase:
Here’s how Director, Annette Ultis, is following the 3 steps of prospecting using Breast Cancer Awareness to get her $1000!
First of all, way too many commas. And then, why not just say what you mean, gals? “Here’s how Director Annette Ultis is shilling our goods by exploiting people’s good nature and guilt for her (and our) profit!”
Absolutely abhorrent. Even though I have JUST invested in this company, I now have to consider if I want to continue working with them. They were supposedly founded by women for women, and really try to cultivate that “we’re all empowering each other” feeling, which has been a little shellacked but otherwise nice. This, however, is reprehensible. I replied and cc’ed my lead and will see how they reply, but I am feeling very betrayed and angry.
It’s funny because till now I have been very chill about Pinktober and pinkwashing – it happens, it’s the way it is, it’s not worth getting my nose all out of joint over. Thanks, S&D, for changing that for me. Grrr.
Anyhow. Feel free to join my walk team or make a donation to the ACS, which has PERSONALLY HELPED ME and other women I know with breast cancer, here: http://main.acsevents.org/goto/katejig
Beyond that, buyer beware. Check your charities and be sure the company you’re supporting is in it to help people – not just in pursuit of the almighty dollar.